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Omaha Realtor Social Media Marketing Case Study

Building a Recognizable Real Estate Brand in Omaha

How Wurth Media helped Cali Rethwisch grow her online presence, strengthen her brand, and create new business opportunities in the Omaha real estate market through relationship-driven content, consistent storytelling, and a strategy focused on long-term growth.

+71% Engagement | +34% Follower Growth | +779K Impressions

Cali Rethwisch - Realtor, Virtue Group at Exp Realty 
Omaha social media marketing agency
THE CAMPAIGN

A Realationship-First Strategy for Long-Term Growth

The central strategy behind Cali's content is relationship-building before lead generation. Instead of constantly asking audiences to buy, sell, build, or join her team, her content gives them reasons to follow, interact, learn, and remember her.

The strategy

Brand Awareness

Establishing Cali as a recognizable personality within the Omaha real estate community. 

Agent Recruiting

Demonstrating her knowledge, leadership, and approachable personality to agents who may be interested in working alongside her. 

New Construction Opportunities

Strengthening her association with H3 Custom Homes and establishing credibility with potential custom homebuyers. 

Cali Rethwisch - Realtor, Virtue Group at Exp Realty 
Omaha social media marketing agency
THE RESULTS

Real growth. real opportunity.

By focusing on consistent, value-driven content and authentic storytelling, Cali's social media saw significant growth in engagement, followers, and overall reach, creating more visibility, stronger industry credibility, and new business opportunities. 

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